This morning during a Tribify Engine product demo I had an experience that I can only describe as transcendent.
Just to set the context, the Tribify Engine is a secret weapon for the relationship seller. It uses social media automation and machine learning to identify and connect you with the very best prospects in your extended network for your product or service.
The Engine completely eliminates the guesswork from lead prospecting. You start at the top of your Prospect List, work your way down, and tell the Engine how things work out. Based on this feedback and the data flowing in from your social media accounts, the Engine adjusts your Prospect List in real time so your very best prospects are always next in line.
So it should come as no surprise that we are using the Tribify Engine to sell the Tribify Engine. Our outreach goes to the top of our Prospect List, so when we do a demo, it’s rarely to a random audience.
This morning’s demo was with R, who attended a recent RELATIONSHIP SALES MASTERY event. R followed my presentation with a great deal of interest, and then explained why he thinks the Tribify Engine is NOT a good match for his use case. And I had to agree with him: he already knows who most of his prospective customers are, and they largely don’t use LinkedIn.
But, he said, I can think of a laundry list of people who would be VERY interested in this! And then he started to reel them off: an old shipmate, a couple of business school classmates, fellow consulting-firm alums. After the first handful, I was grinning ear to ear.
He saw me grinning and stopped talking. What?
I explained: This experience we’re sharing right now? THAT’s the demo!