Tribify Engine Operating Models

The Tribify Engine is like a relationship marketing agency in a box. How you operate it depends on the nature of your relationship with your customers.
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The Tribify Engine is like a relationship marketing agency in a box. Deploying it is a four-step process:

  1. Connect your team’s key LinkedIn accounts.
  2. Define your customer personas.
  3. Integrate the Engine with your existing sales processes & tools.
  4. Watch as the Tribify Engine discovers and connects you with your very best prospects!

Whether you run targeted e-mail campaigns, online events, or a call center, the Engine transforms your sales game by allowing to to focus your resources on your BEST prospects!

That’s the high-level view. Down on the ground, things can get complicated. Who exactly is the customer in your customer persona? Sometimes it’s your customer… and sometimes (at a marketing agency, for example) it’s your customer’s customer!

The Tribify Engine can operate in three different ways, depending on your relationship with your customers:

  • The Standard Model leverages your network to sell your own product or service.
  • The Agency Model leverages your network to sell your customer’s product or service.
  • The Reseller Model leverages your customer’s network to sell their own product or service.
A Tribify Engine instance in context.

Here’s an instance of the Tribify Engine within the context of your sales process. Note that the instance (highlighted in blue) operates several LinkedIn accounts against several customer personas. Each of our operating models organizes these differently.

The Standard Model

In the Standard operating model, you leverage your own network to sell your own product or service.

The Standard operating model

In this case you are operating a single instance of the Tribify Engine.

Smaller firms will attach the LinkedIn accounts of their principals, and larger firms might add those of their sales team. The Tribify Engine can handle up to five attached LinkedIn accounts.

You will have a targeting model for each of your key customer personas. A single instance of the Tribify Engine can support any number of targeting models, which will be integrated into your sales process and infrastructure in whatever way makes sense.

The Agency Model

In the Agency operating model, you leverage your own network to sell your customer’s product or service.

The Agency operating model

The key to the Agency model is that you are monetizing your network! Tribify charges a flat rate for each additional targeting model, plus an hourly rate for extra integration work. Meanwhile, your rate to your client is limited only by the value you add!

In this case you are also operating a single instance of the Tribify Engine. Usually the attached LinkedIn accounts will be the agency principals, who probably have the most valuable networks. The Tribify Engine can handle up to five attached LinkedIn accounts.

Each Agency client will have its own set of targeting models corresponding to its key customer personas. A single instance of the Tribify Engine can support any number of targeting models, and they can be distributed across agency clients and integrated with client processes and systems in whatever way makes sense.

The Reseller Model

In the Reseller operating model, you leverage your customer’s network to sell their own product or service.

The Reseller operating model

In this case you are operating multiple instances of the Tribify Engine.

This is a cash cow! When we manage more than one Tribify Engine instance on your behalf, Tribify discounts all operating and service fees by 30%. Meanwhile, your rate to your client is limited only by the value you add!

Each Tribify Engine instance is independently configured in terms of attached LinkedIn accounts, targeting models, and integrations. You are effectively running parallel instances of the Standard model.

Conclusion

No matter which operating model you deploy, for the right kind of sales problem the Tribify Engine is a game-changer. Our specialty is products and services that are:

  • high-value
  • low-volume
  • relationship-intensive

If there is also an element of discovery in your sales process—meaning you do NOT already know who all your customers are—then your firm might be a great fit for the Tribify Engine.

Just click the big orange button below to set up a demo call today!

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